I’m sure you’ve seen the TV ads or heard the radio announcements for Zero Fatalities and you may be wondering what exactly it is. Zero fatalities is a nationwide effort that addresses the top behaviors that are killing people on America’s roads. The program was actually originally launched in Utah by the Utah Department of Public Safety, since then, officials in many states have asked to use the ads, flyers and artwork to launch the campaign in their individual states. Topics covered include drowsy driving, distracted driving, aggressive driving, driving without wearing a seat belt and impaired driving. The program is designed to convince all drivers that Zero Fatalities is the number of traffic related deaths our country should strive for.
Zero Fatalities is looking to change the mind-set that traffic fatalities are inevitable. Really, traffic fatalities are often preventable if we make some minor changes in the way we drive. Zero Fatalities attempts to influence each individual driver to make minor adjustments so Utah roads will become safer as a whole. Their slogan, “A goal we can all live with” is present in every TV or radio advertisement.
Is it Working?
Statistics say yes! Zero Fatalities is working. According to UDOT, Traffic fatalities are down 28%. As of November 30, there have been 230 traffic fatalities in 2009. That number is down from the 254 reported during that same time frame in 2008.
I echo the principles of the Zero Fatalities campaign: small changes in the way we drive can make Utah roads a little safer.
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